Website Optimisation By Create And Design .

Optimisation or SEO (search engine optimisation) is one area that is overlooked by many design companies. There are many rules to good optimisation and getting up those all important listings can mean the difference between your website working for you or not.

 

"I Have Had Telephone Calls From Google And Yahoo"

As a general rule of thumb the main search engines do not phone business offering optimisation services. They are third party companies who use words such as Google and Yahoo. The way they word the conversation it leaves you thinking you have been talking to one of the main search engines. Google makes money from pay per click advertisers and not by selling organic optimisation services.

 

What Do The Search Engines Look For?

The search engines are software and they only understand what you tell them. So if your business is about a b and b in Torquay then let Google and Yahoo know this by using key words and search strings.

 

Knowing How Search Engines Work.

In 2011 Google launched the new search engine called Google Caffeine. Google Caffeine is an "under the hood" development in the Google search engine algorithm that will augment (slightly) how sites rank on Google's search engine results pages (SERP). The addition of Google Caffeine means that your current website search engine optimization (SEO) may become less effective and you may lose or gain position in search engine results for certain keywords. One of the changes to optimisation is page weight. Keep your pages light!

 

Site Submission, Site Map And Robots.txt

By using these techniques you can let the search engines know of your existence and tell them what your content is about.

 

Social Networking

Social networking can help with your SEO work. It produces links from an external website and relates to your business.

 

Confused Then Go To Our Contact Page And We Will Be More Than Happy To Take A Look At Your Site Free Of Charge.